{"id":729,"date":"2025-11-13T10:15:55","date_gmt":"2025-11-13T10:15:55","guid":{"rendered":"https:\/\/freetours.ro\/?p=729"},"modified":"2025-11-13T10:34:51","modified_gmt":"2025-11-13T10:34:51","slug":"platforma-freetours-ro-lansata-oficial","status":"publish","type":"post","link":"https:\/\/freetours.ro\/en\/platforma-freetours-ro-lansata-oficial\/","title":{"rendered":"Platforma FreeTours.ro, lansat\u0103 oficial"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"729\" class=\"elementor elementor-729\">\n\t\t\t\t<div class=\"elementor-element elementor-element-541a04c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"541a04c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-836dabd elementor-widget elementor-widget-spacer\" data-id=\"836dabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e388a1 elementor-widget elementor-widget-heading\" data-id=\"4e388a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platforma FreeTours.ro, lansat\u0103 oficial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb444e hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"3bb444e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-55551a3 hfe-post-info-inline-item\" itemprop=\"datePublished\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/freetours.ro\/en\/2025\/11\/13\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-date\">\n\t\t\t\n\t\t\t\t\t\t\tNovember 13, 2025\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-d7b3917 hfe-post-info-inline-item\" itemprop=\"author\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/freetours.ro\/en\/author\/turismaltern\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-author\">\n\t\t\t\n\t\t\t\t\t\t\tturismaltern\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-fd4391c hfe-post-info-inline-item\" itemprop=\"about\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-terms\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"hfe-post-info__terms-list\">\n\t\t\t\t\t<a href=\"https:\/\/freetours.ro\/en\/category\/evenimente\/\" class=\"hfe-post-info__terms-list-item\">Evenimente<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b65d634 elementor-widget elementor-widget-image\" data-id=\"b65d634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"1320\" src=\"https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?fit=2500%2C1320&amp;ssl=1\" class=\"attachment-full size-full wp-image-734\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?w=2500&amp;ssl=1 2500w, https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?resize=1024%2C541&amp;ssl=1 1024w, https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?resize=1536%2C811&amp;ssl=1 1536w, https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?resize=2048%2C1081&amp;ssl=1 2048w, https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/freetours.ro\/wp-content\/uploads\/2025\/11\/colaj-pinacoteca-1.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">FOTO: MIRCEA BORAN \/ FOTO CLUB ARAD<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72ce74f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"72ce74f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdc777 elementor-widget elementor-widget-text-editor\" data-id=\"4cdc777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>S\u00e2mb\u0103ta trecut\u0103, pe 8 noiembrie, \u00eentr-un spa\u021biu cultural emblematic pentru Arad, am organizat evenimentul de lansare a platformei FreeTours.ro, al\u0103turi de ghizi de turism din patru ora\u0219e \u0219i de parteneri \u0219i apropia\u021bi ai <a href=\"https:\/\/freetours.ro\/wp-content\/uploads\/2025\/09\/ATA-logo-slogan-EN-GIF-.gif\" target=\"_blank\" rel=\"noopener\">Alternative Tourism Association<\/a>.<\/p><p>Evenimentul a fost structurat pe dou\u0103 sec\u021biuni \u0219i a \u00eenceput cu prezentarea activit\u0103\u021bii asocia\u021biei noastre, care a \u00eemplinit recent zece ani de la \u00eenfiin\u021bare: de la primele tururi de ora\u0219 organizate la Arad cu doi ani \u00eenainte de \u00eenfiin\u021barea propriu-zis\u0103 a asocia\u021biei, implementarea conceptului de tururi gratuite \u00een alte ora\u0219e, cum ar fi Timi\u0219oara sau Alba Iulia, p\u00e2n\u0103 la tururi cu tramvaiul de epoc\u0103 \u201eS\u0103geata Verde\u201d sau reprezentarea Rom\u00e2niei la seminare \u0219i t\u00e2rguri de turism \u00een cel\u0103lalt cap\u0103t al lumii. \u00cen cei zece ani de activitate, Asocia\u021bia Turism Alternativ a reu\u0219it s\u0103 devin\u0103 una dintre cele mai importante ini\u021biative civice de promovare a turismului neconven\u021bional din Rom\u00e2nia.<\/p><p>Dup\u0103 prezentarea activit\u0103\u021bii asocia\u021biei, de care s-a ocupat pre\u0219edintele Mario Csipai, a venit r\u00e2ndul lui Florian Matei, cel care a reg\u00e2ndit identitatea vizual\u0103 a Asocia\u021biei Turism Alternativ \u0219i a cosmetizat logo-urile proiectelor Free Tours ale asocia\u021biei, pentru a le cuprinde \u00eentr-o identitate vizual\u0103 unitar\u0103.<\/p><p>\u00centre cele dou\u0103 segmente ale evenimentului, am avut parte de un moment artistic oferit de Anastasia Maria Solomie, o t\u00e2n\u0103r\u0103 talentat\u0103 din Arad, c\u00e2\u0219tig\u0103toare a nenum\u0103rate premii la concursurile de interpretare \u0219i ajuns\u0103 \u00een aten\u021bia publicului na\u021bional dup\u0103 participarea la X Factor. Dup\u0103 acest moment artistic, Asocia\u021bia Turism Alternativ i-a \u00eenm\u00e2nat profesorului ar\u0103dean Antoniu Martin o diplom\u0103 de onoare, \u00een semn de apreciere at\u00e2t pentru implicarea \u00een proiectele asocia\u021biei, c\u00e2t \u0219i pentru implicarea \u00een promovarea Aradului.<\/p><p>Partea secund\u0103 a evenimentului a \u00eenceput cu interven\u021biile unor ghizi care activeaz\u0103 \u00een cadrul proiectelor din <a href=\"https:\/\/aradfreetours.com\" target=\"_blank\" rel=\"noopener\">Arad<\/a>, <a href=\"https:\/\/timisoarafreetours.com\" target=\"_blank\" rel=\"noopener\">Timi\u0219oara<\/a> \u0219i <a href=\"https:\/\/albaafreetours.com\" target=\"_blank\" rel=\"noopener\">Alba Iulia<\/a> \u2013 Eugen Rogojan, Simona Mocioalc\u0103 \u0219i Harald Susanyi. Ace\u0219tia au vorbit despre beneficiile pe care implicarea \u00een proiectele de free tours le-a adus, despre importan\u021ba apartenen\u021bei la o organiza\u021bie care \u201e\u0219tie ce face\u201d, dar \u0219i despre c\u00e2t de esen\u021bial este s\u0103 le oferi turi\u0219tilor altceva fa\u021b\u0103 de ce le ofer\u0103 turismul de mas\u0103.<\/p><p>A revenit apoi \u00een fa\u021ba publicului Mario Csipai, care a vorbit despre FreeTours.ro, proiect prin care ne propunem s\u0103 extindem conceptul de tururi gratuite \u00een c\u00e2t mai multe ora\u0219e din Rom\u00e2nia. \u201eVom \u00eencepe cu ora\u0219e mari, precum Cluj \u0219i Oradea, apoi ne vom \u00eendrepta spre localit\u0103\u021bi mai mici, dar cu poten\u021bial turistic. Modelul nostru func\u021bioneaz\u0103 deja \u00een Arad, Timi\u0219oara \u0219i Alba Iulia \u2013 acum e momentul s\u0103-l ducem mai departe\u201d, a declarat Mario Csipai.<\/p><p>Platforma \u00een sine a fost prezentat\u0103 de Eugen Rogojan, iar dup\u0103 momentul prezent\u0103rii site-ului, cuv\u00e2ntul a fost luat de vicepre\u0219edintele asocia\u021biei, Endre Pasek. Acesta le-a vorbit celor prezen\u021bi despre cum a pornit povestea Asocia\u021biei Turism Alternativ \u0219i ce ne-a f\u0103cut \u2013 \u0219i ne face \u2013 s\u0103 continu\u0103m \u201elupta\u201d pentru un turism de calitate \u00een Rom\u00e2nia: sprijinul celor care, de zece ani, ne-au fost al\u0103turi.<\/p><p>Evenimentul de s\u00e2mb\u0103t\u0103, 8 noiembrie, s-a derulat cu sprijinul primit \u00een cadrul programului <a href=\"https:\/\/www.fdsc.ro\/Programe_Proiecte\/acceleratorul-schimbarii-sociale\/\" target=\"_blank\" rel=\"noopener\">Social Change Accelerator<\/a>.<\/p><p>#TurismAlternativ #AradFreeTours #TimisoaraFreeTours #AlbaFreeTours #SocialChangeAccelerator #AcceleratorulSchimbariiSociale<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612f4e1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"612f4e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ab987 hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"88ab987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-885e863 hfe-post-info-inline-item\" itemprop=\"about\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-terms\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"hfe-post-info__terms-list\">\n\t\t\t\t\t<a href=\"https:\/\/freetours.ro\/en\/tag\/acceleratorul-schimbarii-sociale\/\" class=\"hfe-post-info__terms-list-item\">acceleratorul schimbarii sociale<\/a>, <a href=\"https:\/\/freetours.ro\/en\/tag\/asociatia-turism-alternativ\/\" class=\"hfe-post-info__terms-list-item\">asocia\u021bia turism alternativ<\/a>, <a href=\"https:\/\/freetours.ro\/en\/tag\/freetours-ro\/\" class=\"hfe-post-info__terms-list-item\">FreeTours.ro<\/a>, <a href=\"https:\/\/freetours.ro\/en\/tag\/lansare\/\" class=\"hfe-post-info__terms-list-item\">lansare<\/a>, <a href=\"https:\/\/freetours.ro\/en\/tag\/lansare-proiect\/\" class=\"hfe-post-info__terms-list-item\">lansare proiect<\/a>, <a href=\"https:\/\/freetours.ro\/en\/tag\/pinacoteca-arad\/\" class=\"hfe-post-info__terms-list-item\">pinacoteca arad<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Platforma FreeTours.ro a fost lansat\u0103 oficial pe 8 noiembrie, \u00een cadrul unui eveniment g\u0103zduit de Pinacoteca Complexului Muzeal Arad. Evenimentul a fost structurat pe dou\u0103 sec\u021biuni \u0219i a \u00eenceput cu prezentarea activit\u0103\u021bii asocia\u021biei noastre, care a \u00eemplinit recent zece ani de la \u00eenfiin\u021bare.<\/p>","protected":false},"author":1,"featured_media":730,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[18,19,14,15,16,17],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente","tag-acceleratorul-schimbarii-sociale","tag-asociatia-turism-alternativ","tag-freetours-ro","tag-lansare","tag-lansare-proiect","tag-pinacoteca-arad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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